Friday, April 20, 2012

"Ego" is Inherently Unzoo...




Ego - applying the principles of evolution to contemporary human life, through the lens of 9/11. The authors argue that the sense of self (the ego) that we hold so dear is a relic of our evolution, and that by understanding how our Stone Age brains work in an increasingly more complex world, we can perhaps improve all human existence.

How Unzoo is that?